augh

To everyone and their brother:

"Caché" is not actually an English word. It is a French adjective that means "hidden" (and gets an extra "e" if it's referring to a feminine noun). When you want to talk about a kind of cultural credibility of authority or prestige, what you mean is in fact "cachet."

Similarly, the word "cache" - meaning a hidden hoard of something - is pronounced like "cash," not "cachet."

Love,
The frustrated grammarians of the world

(Inspired by noticing this increasingly frustrating error in this article.)