My main problem with it is less the reasoning behind it (though I have issues with some of it, I sympathize with some of it as well) as that they way they're going about it seems completely pointless.

It's like, "hay guys you are aware of the definition of a strike? This is more of a boycott than a strike, since you're consumers and not employees, but even so a one-day boycott is not exactly going to do shit."